The Elements of Choice: Why the Way We Decide Matters is a masterclass in choice architecture。 A must-read from a field leader。The way that our choices are framed influences the decisions that we make。 Deciding how to portray these decisions is the nature of ‘choice architecture。’ Choice architecture is employed altruistically， opportunistically， and inadvertently。 It impacts all of us。。。The Elements of Choice is a fantastic synopsis of decades of decision-making research。 I highly recommend thi The Elements of Choice: Why the Way We Decide Matters is a masterclass in choice architecture。 A must-read from a field leader。The way that our choices are framed influences the decisions that we make。 Deciding how to portray these decisions is the nature of ‘choice architecture。’ Choice architecture is employed altruistically， opportunistically， and inadvertently。 It impacts all of us。。。The Elements of Choice is a fantastic synopsis of decades of decision-making research。 I highly recommend this book to anyone （laypeople and practitioners alike） interested in the way that we make decisions。 。。。more